Content Calendar, Digital Marketing, Marketing Automation

The Best Content Calendar Tools (Paid and Free) 2023

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Tired of the content creation chaos? Lost in a sea of scattered ideas and disorganized workflows? Then a content calendar tool is exactly what you need.

In this blog, we will look at 10 of the best content calendar tools that will help you streamline your content marketing efforts and beat the competition.

But first….

What is a Content Calendar Tool?

Content calendar tools are software or online platforms designed specifically to help marketers and content creators plan, organize, and manage their content effectively. These tools provide features and functionalities that streamline the content creation process and enable collaboration among team members.

Why use a Content Calendar Tool?

These softwares will help you get a broader look at what your brand is planning to post in the coming period. It will also give you a chance to plan every week in detail, by keeping track of which post goes on which platform on which day at which time.

Some content calendar tools will also help you assign tasks, track deadlines, and schedule posts.

While you can use google sheets or Excel for performing many of these tasks, in some situations using software designed for managing content is more convenient.

For example, if you have a big team and you don’t want everyone to have editing access to your task assigning sheet but also want them to be able to mark when they finish it task, you can’t use google sheets. But with the right online tools you can set up the things a particular account can edit.

With that let’s get to some of the best content calendar tools. With that let’s get to some of the best content calendar tools.

The Best Content Calendar Tools

*This blog is based on ratings for the tools on G2 as on 15th June 2023.

SocialBee

SocialBee Features
Credits: https://socialbee.com/social-media-management/

SocialBee is a social media management tool that allows you to schedule and post on various social media platforms from one place.

Other features SocialBee offers you are:

  1. Content creation – You can use SocialBee’s AI to write content, design posts on the platform with Canva integration, and repurpose your evergreen posts.
  2. Engage with social media followers – You can reply to comments, tags, and messages from Social Bee’s social inbox.
  3. Analyze your performance – With Social Bee, you can track your posts’ performance, keep track of followers, and much more.
  4. Team Collaboration – This feature helps bring everyone on the same page and assign work. You can also assign and manage specific roles.

Ratings: Overall – 4.8 out of 5. (As per G2 ratings on 15th June 2023)

Ease of Use

91 %

Support Quality

96 %

Ease of Setup

89 %

Price

Starting at $30/month

Story Chief

Social Chief Features
Credits: https://www.storychief.io/content-calendar

Story Chief is a powerful content marketing and collaboration platform that simplifies the process of creating, optimizing, and publishing content. It provides a centralized hub where teams can collaborate on content creation, including writing, editing, and reviewing.

Its features include:

  1. Planning and Collaborating with the team
  2. Content improvement with AI and SEO Copywriting
  3. Scheduling
  4. Content Analytics
  5. Content Data Management
  6. Content Calendar
  7. Content Planning
  8. Social Media Management

Ratings: Overall – 4.6 out of 5 (As per G2 ratings on 15th June 2023)

Ease of Use

93 %

Support Quality

95 %

Ease of Setup

93 %

Price

Starting at $40/month

Sendible

Sendible Features
Credits: https://www.sendible.com/features/social-media-publishing

Sendible is a comprehensive social media management tool that enables businesses and marketers to efficiently manage and schedule their social media content. With Sendible, you can easily create and schedule posts, engage with your audience, analyze social media performance, and monitor brand mentions.

Its features include:

  1. Publish posts individually or group them in campaigns
  2. Monitor brand mentions
  3. Analyse performance and Create reports
  4. Make a content calendar
  5. Collaborate with a team

Ratings: Overall – 4.5 out of 5 (As per G2 ratings on 15th June 2023)

Ease of Use

88 %

Support Quality

89 %

Ease of Setup

86 %

Price

Starting at $30/month

Freemium/ Free Content Calendar Tools

Agorapulse

Agorapulse Features
Credits: https://www.agorapulse.com/features/social-media-publishing/

Agorapulse is a robust social media management and scheduling tool designed to streamline your social media workflow. With Agorapulse, you can efficiently manage multiple social media accounts, schedule and publish posts, engage with your audience, and analyze your social media performance.

Its features include:

  1. Social media Inbox
  2. Social Media Publishing
  3. Social Media Monitoring
  4. Analytics and Reporting

Ratings: Overall – 4.5 out of 5 (As per G2 ratings on 15th June 2023)

Ease of Use

90 %

Support Quality

91 %

Ease of Setup

91 %

Price

Free for 1 user with 3 profiles and $50/month per user beyond 3 profiles.

Trello

Trello Features
Credits: https://trello.com/tour

Trello is a versatile project management and collaboration tool that simplifies task organization and team coordination. With its intuitive interface and user-friendly design, Trello helps individuals and teams stay organized and focused on their projects. The tool uses boards, lists, and cards to visually represent tasks and their progress, allowing users to track deadlines, assign tasks, and communicate with team members in real-time.

Its features include:

  1. Boards for planning out a project/ task
  2. Automation for workflows
  3. Cards to have all information regarding a task in one place.

Ratings: Overall – 4.4 out of 5 (As per G2 ratings on 15th June 2023)

Ease of Use

90 %

Support Quality

85 %

Ease of Setup

91 %

Price

Free for 1 user with 10 boards and $5/month per user beyond 10 boards.

*Trello is mainly for planning, assigning tasks, and managing workflows. It does not help in scheduling social media posts.

Buffer

Buffer Features
Credits: https://buffer.com/

Buffer is a leading social media management platform that helps businesses and individuals streamline their social media marketing efforts. With Buffer, you can easily schedule, publish, and analyze your social media posts across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The platform offers a user-friendly interface, allowing you to create and organize content, collaborate with team members, and monitor engagement.

Its features include:

  1. Scheduling and Publishing Posts
  2. Analytics
  3. Engagement Monitoring
  4. Landing Page Builder
  5. AI Assistance with content

Ratings: Overall – 4.3 out of 5 (As per G2 ratings on 15th June 2023)

Ease of Use

92 %

Support Quality

85 %

Ease of Setup

92 %

Price

Free for 1 user with 3 social media channels and $6/month per channel beyond 3 channels.

Social Media Calendar with Google Sheets or Excel

While there are many tools available for managing content schedules, google sheets and Excel are always good options. This is especially the case for smaller teams or people who are just starting out and don’t know what functionality they need.

Additionally, it offers a lot of flexibility and for free.

If you want to learn how to make a content calendar on google sheets or Excel, read my post on How to create a content calendar.

Hope you found this post useful. If you did, please consider commenting and sharing.

You may also be interested in:

  1. How to make a content calendar
  2. Build a Successful Influencer Marketing Campaign

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